The Revolution Starts at Home

Posted: 21 November 2007

Garbage! The Revolution Starts at Home, the new Canadian feature length documentary by filmmaker Andrew Nisker candidly portrays the threat to our environment as the Mcdonald family of Toronto tracks their waste output for three months.

Garbage Revolution
Garbage Revolution
As they discover where their garbage goes and at what cost to the environment, the Mcdonald household engages the audience with an 'open-door reality-check.' Meticulous tracking of consumption and waste, right down to the children's lunchboxes result in not only candid comments, but also some rather enlightening and even humorous moments.

"Household waste is a huge factor in the degradation of our environment. There is an unspoken and ongoing acceptance of extraneous packaging, for instance, mostly in the name of branding, resulting in tons and tons of garbage that we really can do without and this is visually portrayed in the film," Nisker points out.

Nisker's distribution model is tied into creating a movement for social change, starting at the local level and taking it global through the online community at where viewers are asked to share videos, pictures and blogs of their own advice, ideas, solutions and initiatives to make eco-friendly living a reality in every home.

"Society is tired of waiting for slow moving politicians and corporations to implement change, but the truth is we don't need to wait. From the bottom up, the time has come to change our own worlds starting at home and to send a message to the polluters that we have all chosen a green path. Viewing Garbage! The Revolution Starts at Home empowers audiences to make those changes, now, by making simple lifestyle choices," says Nisker.

More than a viral marketing campaign, the unique distribution model acts as a global call to action, utilizing social media to build and foster a sense of community in an effort to effect positive social change one-family-at-a-time. By hosting a screening of the film, discussing solutions and sharing their own initiatives viewers can be part of a larger movement to change the way household garbage is produced, reduced and disposed of.